Advertisement writing | Complete Format & Samples in PDF

While reading a newspaper or scrolling through social media sites, you might have come across a product or service promotion. The message is clear and loud: to get the audience to know about the product or service that the individual or company is offering and to encourage the viewer to use the offered services. 

To create awareness amongst consumers via manufacturers via various mediums is what advertisements intend to do. This writing piece will explain in detail what advertisements are, the types of advertisements, and advertisement examples for students in English. 

What is Advertisement Writing?

Advertisements, generally labelled as ads, are communication forms that intend to encourage manufacturers to take the required action, such as buying their products, accepting their services, supporting a cause, and many more. 

Advertisement writing is considered a process of captivating and convincing content to market the product or service and convince the audience to take the required action. 

Students can download this PDF for several invitations and replies to class 12 writing samples and practice questions.

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Format for Advertisement Writing 

Types of Advertisements

The advertisements can be categorized into two types:

• Classified Advertisements 
• Display/ Commercial Advertisements

1. Classified Advertisements

When the advertisement content, like job openings or people seeking goods, is conveyed with brevity, these kinds of ads are known as classified ads. There are reasons why classified ads are severely popular among the masses.

• These types of advertisements require only a little space, thus making them cost-effective.
• Brevity is unique to classified ads. The message they convey is lucid and succinct, but effective.
• It commonly appears in the columns of newspapers and magazines.
• They also serve the purpose of informing or seeking information about some person or belongings that may have gone missing.

Classified ads are further classified into further categories with ad writing examples. The next section will cover a comprehensive list of the categories.

Important Specifications for Classified Advertisement

• It should be enclosed in a box.
• Short sentences and catchy words.
• Language used should be simple, formal, factual, and concise.
• Only relevant information should be given.
• The contact name, address, and phone number of the person should be mentioned.
• Should be written in 50 words.

Situation Vacant/Wanted

As the name suggests, the advertisement is intended to announce job openings in an organisation or an institution. It can also announce the availability of a person for a job profile or location. Here is a classified advertisement in a newspaper example:

Points to remember:

• Use heading-Situation Vacant/Wanted
• Begin with wanted or required.
• Mention the name of the employee with the address
• Mention the number of posts lying vacant.
• Mention the required age limit and minimum qualification (educational and professional).
• Pay scale and perks of the post concerned
• Mode of applying and whom to apply
• Deadline/last date for submission of application
• Contact address and phone number of the contact person/authority.

Your school, Akash Public School, Agra needs a canteen manager. On behalf of the Principal, write an advertisement in about 50 words to be published in the classified columns of a local daily. Mention the educational and professional qualifications, other qualities required for the post, who to apply to, and the last date for the receipt of applications.

Practice Questions:

1. You are Sagar/Sagarola, General Manager of P.K. Industries, Hyderabad. You need an accountant for your company. Draft an advertisement to be published in the vacant column of 'The Hindu in not more than 50 words.
2. You are General Manager of ABC Company, Mansarovar Park, Jaipur. You need a software engineer for your organization. Draft an advertisement in not more than 50 words to be published in the classified columns of 'The Times of India'.
3. You are Arunita/Arun of civil lines, Agra. You are a computer engineer seeking a job. Write a suitable advertisement in not more than 50 words stating your qualifications and experience for 'the'situation wanted' column of a National Daily.
4. You are Kamal/Kamolika living at A-94, sector 18, Rohini, Delhi. You are a well-qualified classical musician. Draft an advertisement seeking a job to be published in a local daily in about 50 words.

Sale/Purchase (Property)

As the name suggests, the purpose is to inform potential customers about selling or purchasing a property via a newspaper or magazine. The example below will give you a clear explanation regarding the same.

Points to remember:

• Begin with For Sale/purchase or Available/Wanted.
• Type of house (flat, independent floor, house, office, etc.)
• Size of floor, number . of rooms, etc.
• Surrounding is centrally located, park-facing, near a market, school, hospital, bank, etc.
• Use adjectives like airy, well ventilated, fully furnished, brand new, newly constructed, and well furnished.
• Company or bank lease preferred
• Expected price: Rs. XXXXXXXXX fixed/negotiable
• Contact address and phone number.

You want to sell your house at 20, Kisan Nagar, Cochin. Draft an advertisement in not more than 50 words, giving the necessary details, to be published in the classified columns of ‘The New Indian Express’, You are Ayyappa.

Practice Question:

1. You own an independent house in North Delhi, and you want to sell it. Draft an advertisement for a local daily, giving all necessary details in 50 words.
2. You have shifted to Delhi. You want to buy a 2 BHK flat near your office in Shalimar Bagh. Draft an advertisement in 50 words.

Sale/Purchase (Vehicle)

As the name suggests, the purpose is to inform potential customers about selling or purchasing a vehicle via a newspaper or magazine. The example below will give you a clear explanation regarding the same.

Points to Remember:

• Begin with For sale/purchase or Available/wanted.
• Model no.
• Brand
• Colour, Accessories (A/C, Mats, Music System, Sunroof, etc.)
• Condition, mileage, tires, CNG/petrol/diesel, non-accidental
• Pollution certificate, insurance
• Expected price
• Contact address, phone number.

You are Kiran/Karan Kumar and want to sell your motorbike which you have been using for five years since you decided to buy a car. Write an advertisement, in not more than 50 words, to be published under the classified columns of a national daily. Furnish all the necessary details.

Practice exercises:

1. You want to sell your Honda city as you are going abroad. Draft an advertisement in 50 words for the classified columns of a local daily, giving necessary details.
2. You are looking for a second-hand motorcycle. Draft an advertisement in 50 words to be published in a national daily specifying your requirements.
3. A multinational company wants to sell its five cars. Draft an advertisement in the 'For Sale' column of a newspaper stating the condition of the cars. You are Ritika, manager of the company.

Sale/Purchase (Household Goods)

As the name suggests, the purpose is to inform potential customers about selling or purchasing household goods via a newspaper or a magazine. The example below will give you a clear explanation regarding the same.

Points to remember:

• Begin with available/wanted brand/article and year of manufacturing.
• General condition of the item
• Material in case of furniture
• Prices offered/expected
• Contact address and phone number.

You want to sell your old laptop as you have purchased a new one. Draft an advertisement in not more than 50 words to be published in ‘The Times of India’ under classified columns giving its details and the expected price. You are Shovik of Nagpur.

Practice Exercise:

1. You want to sell off some office furniture, such as tables, revolving chairs, Godrej cupboards, and wooden almirahs, as you are opening a new office in Gurgaon. Draft an advertisement for a local daily.
2. You are Maneet Bhatia. You want to sell your laptop. Draft a classified advertisement for a local daily giving necessary details in 50 words.
3. You have come on deputation for six months to Delhi. You plan to purchase a second-hand AC and refrigerator. Draft an advertisement to be published in 'the'sale and purchase of household goods' column of a local daily.

To Let

These kinds of ads are published to inform a potential customer about rental properties or to seek a property for the customer. See the example below to understand it clearly.

Points to remember:

• Begin with Wanted or Available.
• Type and size of accommodation, number of rooms.
• Location
• Surrounding
• Facilities
• Expected rent
• Contact address, telephone number

You are Shweta/ Shashwat from Imphal and want to let out a house. Prepare an advertisement for publishing in a newspaper, giving the location of the building, nature of accommodation, etc. in not more than 50 words.

Practice exercise:

1. You want to let out your 2 BHK flat in Rohini. Draft an advertisement to be published in a newspaper.
2. You are Neel of 75, Rajpura, Delhi. You want to let your newly constructed shop go on rent. Draughting an advertisement is 50 words.
3. You want to open a dental clinic. You are looking for a spacious flat/shop in Rajouri Garden on reasonable rent. Draft a suitable advertisement to be published in 'The Times of India.Sale and Purchase of Property:

Missing (Pet/ Person)

The kind of advertisements posted to find the missing person or pet instead of a monetary reward. See the advertisement example below to get a clear idea.

You have lost your pet dog. Write a classified advertisement for the lost column of a local daily. You are Raksha/ Ramesh.

Lost and Found 

If something valuable is lost or found, this kind of advertisement is posted to find or return the valuable item. The example below will explain it better.

Points to remember: Begin with Missing

• Physical Description
• For Person: Name, age, sex, height, complexion, built, clothes, and other striking
• identification feature(s)
• For animals: name, breed, colour of fur, of skin, other distinct feature/mark
• Since when and from were missing?
• Reward/message if any
• Contact address and phone number.

You have lost an expensive watch on your way to the market. Write an advertisement for the ‘Lost and Found’ column of a local newspaper, giving all the relevant details. Offer a reward also. Write the advertisement in about 50 words. You are Gopal/Gopa, 4 Manav Road, Kanpur.

Practice Questions:

1. You lost your handbag in the Metro between Shastri Nagar and Tees Hazari Station while going for an interview. It contains your passport and all educational certificates. Draft an advertisement to be published in the local daily under the 'Lost and Found' column.
2. You have found a bag in central Park, Ashok Vihar, while walking in the evening. Draft an advertisement to be published in the lost and found column.‍

Travel and Tours

For the announcement of tourist services for interested clients or groups. Check out the example below for travel and tour classified advertisements. Check out the example below:

Points to remember:

• Begin with Tours & Travel
• Name of the travel company/agency
• Tours/cruises/sight-seeing offered
• Duration and dates of tours
• Package for individuals, couples, or groups, including discounts Accommodation, food, and mode of transport
• Visa Requirements and assistance in Visa, if required
• Booking period
• Contact address, including email, phone number, and website.

You own ‘Midtown Magic,’ a travel agency. Write an advertisement about a special package for a tour to Shimla that your company is offering. It is to be published in a national daily in about 50 words.

Matrimonial Alliance

To seek matrimonial matches and provide information regarding the potential ones, this type of matrimonial alliance advertisement is widely used, especially in newspapers. See the example below:

You are Ashok Kumar, a divorcee aged 35 years, residing in Canada as an NRI looking to return to India. Draft a suitable advertisement for a match for you in ‘The Tribune’ under the classified column.

Practice Question:

1. Your daughter is of marriageable age. She is a software engineer working for an MNC.
2. Draft an advertisement for the matrimonial column of a newspaper.
   A retired army officer is looking for a suitable match for his convent-educated engineer son. Draft an advertisement for the matrimonial column of the newspaper.

Obituary

This is classified as either announcing the demise of a loved one, an industry doyen, a company patron, or an office holder. It is also inserted to commemorate the death anniversary of a deceased person. An example is mentioned below:

A brief illness resulted in your mother’s death. Draft an advertisement expressing your grief, and informing people of the last prayers.

Appeal

This type of classified ad is intended to make a public appeal for a cause of donation or identification of a body, etc. Check out the example below:

The Mumbai Police has recovered the body of a young girl from an office building near Kandivali East. Having no proof of the victim's identity, the police want to advertise in the local newspaper asking for identification. Draft the advertisement in not more than 50 words.

Educational

This type of classified ad mentions the variety of courses offered at an institute that imparts educational or vocational training. It also mentions the course duration and fee structure of the courses being offered. Check the example below to get a clear idea regarding the same:

Education Institutions/Language Courses/Hobby Classes Points to remember:

• Begin with coaching/courses/classes/tutors/tutorial available
• Name of the institution
• Classes, subjects, courses, exams/competitions
• Qualification and experience of tutor
• Environment and facilities
• Success/result graph/track
• charges/fees/package
• Eligibility criteria
• Timings, registration, scholarship/discount
• Address/Contact details

You run Aakash Institute, Kotdwar which offers courses in vocational studies. Draft a suitable advertisement for publication in a national daily within 50 words.

2. Display/Commercial Advertisements

Commercial or display ads, as they are commonly known, could be an announcement of an event, an inauguration ceremony, a promotion, or a simple discount declaration of the product or service it is advertising. 

• This type of ad may be published in a newspaper or magazine or released simultaneously over several mediums such as TV, radio, the Internet, etc. as part of a synchronised media campaign.
• They are also visually more attractive and employ creative design and language elements to entice their target audience.
• Characterised by catchy slogans and wordplay, these ads are a fancier version of classified ads.

It is important to understand that the purpose of commercial ads, as compared to other ads, is to attract attention. The spending on these ads is a lot more than on classified ads since they occupy more space. See the display advertisement writing examples below to understand.

You are the Director of Sunny Tutorials, an academy providing intensive as well as extensive postal coaching to students appearing for IIT-JEE, CBSE-PMT, etc. Write an advertisement for publication in a newspaper.

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Some Tips to Follow in Advertisement Writing

Classified Ads

• Employ attention-grabbing words and catchy phrases.
• Use simple language.
• State the facts as they are.
• Keep it formal and short (not more than 50 words).
• State the purpose of the ad clearly at the top. For example: Mention if the advertisement pertains to Wanted, Situation Vacant, Missing, To Let, etc.

Display/Commercial Advertisements

• Name of the institute, brand, organisation, or company at the behest of which the ad has been inserted, broadcast, or relayed.
• It must carry details regarding the product, event, service, or educational course.
• The ad must announce ongoing offers, discounts, sales, and early bird prizes on purchase or subscription, if any.
• Since these ads have the advantage of more space, high-resolution illustrations and photos are used to maximise their impact.

Benefits of Advertisement Writing?

Advertisements are an essential way to promote and communicate with the targeted audience. Several benefits make advertisement writing an essential part of the academic curriculum.

• Advertisements can help create brand awareness. It can help brands gain more recognition and be unforgettable to their customer base. 
• It is a cost-efficient way for lead generation and sales comparison with conventional methods.
• It can help increase sales and revenue by generating leads, shortlisting potential customers, increasing product awareness among customers, and persuading them to buy products or services or support a cause.
• It can help in increasing existing brand value and making them regular customers.
• It can help increase brand visibility and improve strategy as per the customer's reaction.

Practice Questions

List of all the topics for writing advertisement examples and practice questions.

FAQs

What is advertisement writing and how do you write an ad?

Advertising writing is a digital as well as written communication form intended to pursue a targeted audience in taking some action like buying a product, opting for a service, and many more. For advertisement writing, analyse the type and the targeted audience. Keep the content short and precise, and include all the necessary points. Include an element that makes the reader take the required action.

What is the correct format for writing an ad?

The format for writing ads includes two main elements: the title and the content body. The title must be precise and catchy to draw attention from the targeted audience, and the mandatory details must compose the content section in English advertisement writing.

How do I download multiple examples of advertisement writing in PDF for classes 11 and 12?

There are many advertisement writing examples and practice questions provided in the Class 11 and 12 Advertisement Writing PDF.