Advertisement writing | Complete Format & Samples in PDF
While reading a newspaper or scrolling through social media sites, you may have come across a promotion for a product or service. The message is clear and direct: to inform the audience about the product or service being offered, and to encourage the viewer to use it.
Advertisements aim to create awareness among consumers about the offerings of manufacturers through various mediums. This article will provide a detailed explanation of what advertisements are, the different types of advertisements, and examples of advertisements for students studying English.
What is Advertisement Writing?
Advertisements, commonly referred to as ads, are forms of communication designed to target a specific consumer base, encouraging them to take the desired action, such as purchasing a product, using a service, supporting a cause, and more.
Advertisement writing is considered the process of creating captivating and persuasive content to market a product or service, to convince the audience to take the required action.
Students can download this PDF for several invitations and replies to class 12 writing samples and practice questions.
The advertisements can be categorized into two types:
Classified Advertisements
Display/ Commercial Advertisements
1. Classified Advertisements
When advertisement content, such as job vacancies or people seeking goods, is conveyed with brevity, these types of ads are known as classified ads. There are several reasons why classified ads are extremely popular among the masses.
These advertisements require only a small amount of space, making them cost-effective.
Brevity is a defining feature of classified ads. The message they convey is clear and concise, yet effective.
They are commonly found in columns of newspapers and magazines.
Classified ads also serve the purpose of informing or seeking information about a person or belongings that may have gone missing.
Classified ads are further divided into categories, each with its examples of ad writing. The next section will provide a comprehensive list of these categories.
Important Specifications for Classified Advertisement
It should be enclosed in a box.
Short sentences and catchy words should be used.
The language should be simple, formal, factual, and concise.
Only relevant information should be included.
The contact name, address, and phone number of the person should be included.
It should be written in 50 words.
Situation Vacant/Wanted
As the name suggests, the advertisement is intended to announce job openings within an organisation or institution. It can also inform about a person’s availability for a specific job profile or location. Here is an example of a classified advertisement in a newspaper:
Points to remember:
Begin with "Wanted" or "Required."
Mention the name of the employee and their address.
Indicate the number of posts available.
Specify the required age limit and minimum qualifications (both educational and professional).
State the pay scale and perks associated with the post.
Include the mode of application and the person to whom applications should be sent.
Provide the deadline or last date for applying.
Mention the contact address and phone number of the contact person or authority.
Your school, Akash Public School, Agra needs a canteen manager. On behalf of the Principal, write an advertisement in about 50 words to be published in the classified columns of a local daily. Mention the educational and professional qualifications, other qualities required for the post, who to apply to, and the last date for the receipt of applications.
Practice Questions:
You are Sagar/Sagarola, General Manager of P.K. Industries, Hyderabad. You need an accountant for your company. Draft an advertisement to be published in the vacant column of 'The Hindu in not more than 50 words.
You are General Manager of ABC Company, Mansarovar Park, Jaipur. You need a software engineer for your organization. Draft an advertisement in not more than 50 words to be published in the classified columns of 'The Times of India'.
You are Arunita/Arun of civil lines, Agra. You are a computer engineer seeking a job. Write a suitable advertisement in not more than 50 words stating your qualifications and experience for 'the'situation wanted' column of a National Daily.
You are Kamal/Kamolika living at A-94, sector 18, Rohini, Delhi. You are a well-qualified classical musician. Draft an advertisement seeking a job to be published in a local daily in about 50 words.
Sale/Purchase (Property)
As the name suggests, the purpose is to inform potential customers about selling or purchasing a property via a newspaper or magazine. The example below will give you a clear explanation regarding the same.
Points to remember:
Begin with For Sale/purchase or Available/Wanted.
Type of house (flat, independent floor, house, office, etc.)
Size of floor, number . of rooms, etc.
Surrounding is centrally located, park-facing, near a market, school, hospital, bank, etc.
Use adjectives like airy, well ventilated, fully furnished, brand new, newly constructed, and well furnished.
Company or bank lease preferred
Expected price: Rs. XXXXXXXXX fixed/negotiable
Contact address and phone number.
You want to sell your house at 20, Kisan Nagar, Cochin. Draft an advertisement in not more than 50 words, giving the necessary details, to be published in the classified columns of ‘The New Indian Express’, You are Ayyappa.
Practice Question:
You own an independent house in North Delhi, and you want to sell it. Draft an advertisement for a local daily, giving all necessary details in 50 words.
You have shifted to Delhi. You want to buy a 2 BHK flat near your office in Shalimar Bagh. Draft an advertisement in 50 words.
Sale/Purchase (Vehicle)
As the name suggests, the purpose is to inform potential customers about selling or purchasing a vehicle via a newspaper or magazine. The example below will give you a clear explanation regarding the same.
Points to Remember:
Begin with For sale/purchase or Available/wanted.
Model no.
Brand
Colour, Accessories (A/C, Mats, Music System, Sunroof, etc.)
You are Kiran/Karan Kumar and want to sell your motorbike which you have been using for five years since you decided to buy a car. Write an advertisement, in not more than 50 words, to be published under the classified columns of a national daily. Furnish all the necessary details.
Practice exercises:
You want to sell your Honda city as you are going abroad. Draft an advertisement in 50 words for the classified columns of a local daily, giving necessary details.
You are looking for a second-hand motorcycle. Draft an advertisement in 50 words to be published in a national daily specifying your requirements.
A multinational company wants to sell its five cars. Draft an advertisement in the 'For Sale' column of a newspaper stating the condition of the cars. You are Ritika, manager of the company.
Sale/Purchase (Household Goods)
As the name suggests, the purpose is to inform potential customers about selling or purchasing household goods via a newspaper or a magazine. The example below will give you a clear explanation regarding the same.
Points to remember:
Begin with available/wanted brand/article and year of manufacturing.
General condition of the item
Material in case of furniture
Prices offered/expected
Contact address and phone number.
You want to sell your old laptop as you have purchased a new one. Draft an advertisement in not more than 50 words to be published in ‘The Times of India’ under classified columns giving its details and the expected price. You are Shovik of Nagpur.
Practice Exercise:
You want to sell off some office furniture, such as tables, revolving chairs, Godrej cupboards, and wooden almirahs, as you are opening a new office in Gurgaon. Draft an advertisement for a local daily.
You are Maneet Bhatia. You want to sell your laptop. Draft a classified advertisement for a local daily giving necessary details in 50 words.
You have come on deputation for six months to Delhi. You plan to purchase a second-hand AC and refrigerator. Draft an advertisement to be published in 'the'sale and purchase of household goods' column of a local daily.
To Let
These kinds of ads are published to inform a potential customer about rental properties or to seek a property for the customer. See the example below to understand it clearly.
Points to remember:
Begin with Wanted or Available.
Type and size of accommodation, number of rooms.
Location
Surrounding
Facilities
Expected rent
Contact address, telephone number
You are Shweta/ Shashwat from Imphal and want to let out a house. Prepare an advertisement for publishing in a newspaper, giving the location of the building, nature of accommodation, etc. in not more than 50 words.
Practice exercise:
You want to let out your 2 BHK flat in Rohini. Draft an advertisement to be published in a newspaper.
You are Neel of 75, Rajpura, Delhi. You want to let your newly constructed shop go on rent. Draughting an advertisement is 50 words.
You want to open a dental clinic. You are looking for a spacious flat/shop in Rajouri Garden on reasonable rent. Draft a suitable advertisement to be published in 'The Times of India.Sale and Purchase of Property:
Missing (Pet/ Person)
The kind of advertisements posted to find the missing person or pet instead of a monetary reward. See the advertisement example below to get a clear idea.
You have lost your pet dog. Write a classified advertisement for the lost column of a local daily. You are Raksha/ Ramesh.
Lost and Found
If something valuable is lost or found, this kind of advertisement is posted to find or return the valuable item. The example below will explain it better.
Points to remember: Begin with Missing
Physical Description
For Person: Name, age, sex, height, complexion, built, clothes, and other striking
identification feature(s)
For animals: name, breed, colour of fur, of skin, other distinct feature/mark
Since when and from were missing?
Reward/message if any
Contact address and phone number.
You have lost an expensive watch on your way to the market. Write an advertisement for the ‘Lost and Found’ column of a local newspaper, giving all the relevant details. Offer a reward also. Write the advertisement in about 50 words. You are Gopal/Gopa, 4 Manav Road, Kanpur.
Practice Questions:
You lost your handbag in the Metro between Shastri Nagar and Tees Hazari Station while going for an interview. It contains your passport and all educational certificates. Draft an advertisement to be published in the local daily under the 'Lost and Found' column.
You have found a bag in central Park, Ashok Vihar, while walking in the evening. Draft an advertisement to be published in the lost and found column.
Travel and Tours
For the announcement of tourist services for interested clients or groups. Check out the example below for travel and tour classified advertisements. Check out the example below:
Points to remember:
Begin with Tours & Travel
Name of the travel company/agency
Tours/cruises/sight-seeing offered
Duration and dates of tours
Package for individuals, couples, or groups, including discounts Accommodation, food, and mode of transport
Visa Requirements and assistance in Visa, if required
Booking period
Contact address, including email, phone number, and website.
You own ‘Midtown Magic,’ a travel agency. Write an advertisement about a special package for a tour to Shimla that your company is offering. It is to be published in a national daily in about 50 words.
Matrimonial Alliance
To seek matrimonial matches and provide information regarding the potential ones, this type of matrimonial alliance advertisement is widely used, especially in newspapers. See the example below:
You are Ashok Kumar, a divorcee aged 35 years, residing in Canada as an NRI looking to return to India. Draft a suitable advertisement for a match for you in ‘The Tribune’ under the classified column.
Practice Question:
Your daughter is of marriageable age. She is a software engineer working for an MNC.
Draft an advertisement for the matrimonial column of a newspaper. A retired army officer is looking for a suitable match for his convent-educated engineer son. Draft an advertisement for the matrimonial column of the newspaper.
Obituary
This is classified as either announcing the demise of a loved one, an industry doyen, a company patron, or an office holder. It is also inserted to commemorate the death anniversary of a deceased person. An example is mentioned below:
A brief illness resulted in your mother’s death. Draft an advertisement expressing your grief, and informing people of the last prayers.
Appeal
This type of classified ad is intended to make a public appeal for a cause of donation or identification of a body, etc. Check out the example below:
The Mumbai Police has recovered the body of a young girl from an office building near Kandivali East. Having no proof of the victim's identity, the police want to advertise in the local newspaper asking for identification. Draft the advertisement in not more than 50 words.
Educational
This type of classified ad mentions the variety of courses offered at an institute that imparts educational or vocational training. It also mentions the course duration and fee structure of the courses being offered. Check the example below to get a clear idea regarding the same:
Education Institutions/Language Courses/Hobby Classes Points to remember:
Begin with coaching/courses/classes/tutors/tutorial available
Name of the institution
Classes, subjects, courses, exams/competitions
Qualification and experience of tutor
Environment and facilities
Success/result graph/track
charges/fees/package
Eligibility criteria
Timings, registration, scholarship/discount
Address/Contact details
You run Aakash Institute, Kotdwar which offers courses in vocational studies. Draft a suitable advertisement for publication in a national daily within 50 words.
2. Display/Commercial Advertisements
Commercial or display ads, as they are commonly known, are announcements of events, inaugurations, promotions, or simple discount declarations for the product/service being advertised.
These types of ads can be published in newspapers or magazines, or released across multiple mediums such as TV, radio, and the internet as part of a synchronized media campaign.
They are visually more attractive and use creative design and language elements to capture the target audience's attention.
Characterized by catchy slogans and wordplay, these ads are a fancier version of classified ads.
It is important to understand that, compared to other types of ads, the purpose of commercial ads is to grab attention. The spending on these ads is significantly higher than on classified ads since they occupy more space.
See the display advertisement examples below to understand better.
You are the Director of Sunny Tutorials, an academy providing intensive as well as extensive postal coaching to students appearing for IIT-JEE, CBSE-PMT, etc. Write an advertisement for publication in a newspaper.
Some Tips to Follow in Advertisement Writing
Classified Ads
Employ attention-grabbing words and catchy phrases.
Use simple language.
State the facts as they are.
Keep it formal and short (not more than 50 words).
State the purpose of the ad clearly at the top. For example: Mention if the advertisement pertains to Wanted, Situation Vacant, Missing, To Let, etc.
Display/Commercial Advertisements
Name of the institute, brand, organisation, or company at the behest of which the ad has been inserted, broadcast, or relayed.
It must carry details regarding the product, event, service, or educational course.
The ad must announce ongoing offers, discounts, sales, and early bird prizes on purchase or subscription, if any.
Since these ads have the advantage of more space, high-resolution illustrations and photos are used to maximise their impact.
Benefits of Advertisement Writing?
Advertisements are a crucial tool for promoting and communicating with the targeted audience. Several benefits make advertisement writing an important part of the academic curriculum.
Advertisements help create brand awareness, allowing brands to gain recognition and remain memorable to their customer base.
They are a cost-efficient method for lead generation and sales when compared to conventional methods.
Advertisements can drive sales and revenue by generating leads, shortlisting potential customers, increasing product awareness, and persuading people to buy products/services or support a cause.
They also contribute to enhancing the brand value and converting customers into regular ones.
It can help in increasing brand visibility and improve strategy as per the customer's reaction.
Practice Questions
List of all the topics for writing advertisement examples and practice questions.
Advertisement Writing Topics for Practice
Advertisement Writing for the ‘Situations Vacant’ column of ‘The National Times’ stating the requirement of TGT (Maths) for your school
Advertisement Writing for IIM Competition Tutorial Centre Launch.
Advertisement Writing in the Missing Person column of a local newspaper urging people to help you find your 5-year-old younger brother who has been missing for three days.
Advertisement Writing to be published in a national daily to sell household furniture.
Write an obituary message about the demise of your mother to be published in a national daily
Write an appeal to the students requesting them to donate to the martyrs killed during the Kargil War.
Write an advertisement for publication in a newspaper for “Haj Packages”
FAQs
What is advertisement writing and how do you write an ad?
Advertising writing is a form of communication, both digital and written, designed to persuade a targeted audience to take specific actions, such as purchasing a product, opting for a service, or others. When crafting an advertisement, it’s essential to analyse the type of product/service and the target audience. The content should be concise and to the point, ensuring all necessary information is included. Additionally, it should contain an element that motivates the reader to take the desired action.
What is the correct format for writing an ad?
The format for writing ads consists of two main elements: the title and the content body. The title should be concise and attention-grabbing to attract the targeted audience. The content body must include all the mandatory details necessary for the advertisement in clear and precise English.
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